Search engine optimization (SEO) is the process of optimizing a website to get more organic search engine traffic. A higher volume of traffic translates into more significant sales and income. Given that there will be approximately two billion websites online by 2022, your company will need to put a lot of work into being found and ranking higher than the competition.
In an ideal situation, SEO is something you can manage independently for your company. You are the expert on your company; therefore, you must know how to promote it online, right?
However, it isn’t always the case. Search engine optimization can be time-consuming and unsuccessful if you are not up to date on the most effective SEO techniques. An intelligent plan is only one problem component because Google constantly changes its algorithm. Additionally, it would be ideal if you keep up with the constant developments of Google’s metrics.
How do you trust someone with your brand’s digital presence?
Before you begin sifting through pitches and agreements with an SEO agency, consider the following questions to save time and maximize your campaign’s success online.
Questions To Ask an SEO Consultant Before Hiring Them
1. What is Your Projected Timeframe for Results? Are Results Guaranteed?
The top question regarding SEO optimization is, “When will I see results?” Everyone should remember that SEO is a long-term strategy that requires much upfront setup, troubleshooting, and experimentation.
An SEO specialist might be hesitant to offer forecasts because optimization entails several variables, not to mention navigating Google’s always-evolving algorithm. The industry your business falls into is also considered in providing an estimated timeline. In some circumstances, the optimal results take six months to manifest.
The better question is, “How will I know progress is being made?” You’ll get a deeper understanding of the SEO agency’s tracking, monitoring, and reporting procedures for progress.
Avoid SEO specialists that promise instant results. A reliable firm with a solid SEO background will provide benchmarks and KPIs (key performance indicators) to help you break your objectives and progress.
2. How Do You Assess the Effectiveness of Your Marketing Campaigns?
A variety of website performance measures are associated with SEO:
Impressions – The rate your website pages have been viewed on search engine results pages (SERPs)
Clicks – How frequently your webpage was clicked from a SERP
Positioning – Your website pages’ rank in the SERPs
Visitors – The total number of unique visitors to your website via organic search
If you consulted with an SEO agency that instantly declared your brand’s webpage as the “top result on the first page,” you are already talking to a walking red flag.
Remember, ranking is only part for the needle to move. There are many other measures as well. The length of time visitors spends on a page, demographic and regional breakdowns of visitors, mobile traffic, and more may all be considered by an SEO specialist.
3. What Kinds of SEO Techniques Do You Use for Your Clients?
Knowing the “style” of your preferred SEO agency before agreeing to work with them is crucial because there are numerous techniques to search engine optimization.
SEO experts run a complete audit of your website’s current state and make recommendations for how to improve it. They look at keyword research, site architecture and internal linking, content creation and optimization, social media marketing, and much more.
If they are reputable, the SEO experts create an actionable plan that includes changes you can make now and long-term goals like consistent digital presence and higher conversion rates.
4. How Will Your SEO Services Benefit My Business?
SEO is a digital ground that is constantly evolving and expanding quickly. You need to be aware of a company’s capacity for adaptability.
The most effective agencies will have confidence in their strategies since they continuously analyze initiatives on your websites to determine which processes are most profitable for which campaigns.
Listen to what the agency’s fresh-from-the-oven recommendations based on the complete analysis of your website. This will help you be on track and involved in the digital growth of your company.
Some industries are more competitive than others, and your agency should be able to provide some expertise and insight about what to anticipate.
5. What are Your SEO Optimization Tools?
Numerous SEO tools are used by agencies to track keywords, examine traffic, provide reports, and perform other operations.
In addition to disclosing the measures used to measure success, they should also explain how the figures were calculated. The more it indicates red signal if they provide less information they have in your SEO efforts.
6. How Will I Be a Part of the SEO Campaign?
Outsourcing to a company entails delegating responsibilities to free up time, but it should still be a collaborative effort with your input. By working together, you’ll only improve their SEO efforts.
Asking about your unique role in the process will help them clarify their needs and make sure you are kept informed of their progress.
Open communication with the experts working on your case will prevent any complicated misconceptions, and in cases of concerns, both parties can bring up without hesitations.
Good communication ensures that everyone involved in a project has a clear understanding of what’s happening at all times—which helps ensure success!
7. Which Services are Part of Your Package?
SEO is just one aspect of keyword research for blog posts and web pages. That is a minor feature of SEO services. Ask the SEO consultant what areas of expertise they cover. Here are the few typical SEO service jobs they cover:
On-page SEO is mostly “content SEO,” which includes improving the content, graphics, videos, alt tags, and meta titles and descriptions.
Off-page SEO entails gathering backlinks, moderating reviews, and offering social media services.
Organic SEO improves rankings and generating visitors without utilizing any paid advertising.
Local SEO is more focused on ranking based on consumers in a specific location.
Technical SEO is the “behind the scenes” components, such as code precision, website performance, mobile friendliness, etc.
SEO for Particular Platforms (Amazon, Shopify, WooCommerce, etc.)
8. What Pricing Strategy Do You Implement?
When looking for a search engine optimization (SEO) company, the cost is generally the first thing on your mind. The terms of your SEO pricing can make or break your business. It’s easy to get sucked into a pretty website or salesperson’s pitch, but at the end of the day, it’s all about what you get for your money—and how much money you pay for it.
Whether it’s by monthly retainer, by obtained results, or by deliverables delivered, it helps to write out the full terms of the contract so that you may compare with other providers and take into account the services that work best with your finances.
If an agency wants to charge you a one-time fee, that should be taken as a warning flag because SEO takes continuing labor. Additionally, if the pricing structure is unclear, it might be a good idea to check on other providers, as this is a warning sign.
The Key to Success Lies in a Competent SEO Agency
SEO is a continuing endeavor. Even if your website complies with all best practices and algorithms, it will need periodic upgrades to be relevant or keep its rating.
While plenty of people will advocate for a DIY approach to SEO, it’s important to remember that this is a complex field that can have significant impacts on businesses of all sizes. However, if done correctly, particularly by hiring an SEO service, you can see your company appear on that first page of results.
Rank your Business with CCMG for Better Marketing
Are you looking for an SEO agency to help you with your SEO? Our solutions-oriented team from Clear Choice Marketing Group (CCMG) ensures your site is optimized for search engines so users can find the services they’re searching for and what your brand is offering. Above all, we’ll safeguard those optimized pages convert into sales.
If you want more traffic, better rankings, or increased organic or paid traffic conversions, then call us today for a FREE consultation!