The conversion rate is a metric used to measure how many people avail of your products or services after visiting your site. It’s important because it tells you if your website is doing what it should be. If your conversion rates aren’t high enough, your site isn’t working correctly and needs improvement.
As a brand or an e-commerce store owner, you want to increase sales as much as possible. However, you can’t escape the reality that there is only a limited amount of traffic on your website. So, how do you convert visitors into paying and loyal customers?
Luckily, many things can be done to boost conversion estimates and improve overall performance. Here are nine practical ways to improve them:
1. Use Clear and Urging CTAs
A Call to Action (CTA) is the link or button you use to direct users on your site to take a specific action. You must get this right because it can significantly impact conversions.
Let’s look closely at how CTAs can be used to raise website conversions.
- Use clear and compelling CTAs.
Ensure the CTA is visible, so people understand where they need to click. Don’t place them too close to other elements on the page—they should stand out from everything else so clients see precisely where they should click when they want more information or something from your business.
- Use action verbs in your CTAs, so people know exactly what will happen if they press them(e.g., “Register,” “Download,” etc.).
Action verbs make things sound more exciting and engaging than just saying, “Click here.” They also help ensure visitors know what they will get if they convert into customers!
Regularly reviewing your CTAs will help keep your site looking new and provide you with a lot of information on which CTAs convert and which do not. With this knowledge, you can strategically build your website and provide it with the tools it needs for long-term success.
2. Make Use of Social Media on Your Website.
You’re missing out on a critical opportunity if you’re not taking advantage of social media to boost your conversion rate.
Social media is an incredibly powerful tool for businesses, and it’s only getting more so. According to HubSpot, 92% of marketers say that Facebook is an integral part of their marketing strategy. And that’s just one social platform!
Social media can influence customers in several ways: by increasing brand awareness, driving traffic to your website, and creating a sense of community among existing customers. All of these things can help drive sales and conversions for your business.
As consumers become more connected and more mobile, they expect to be able to interact with businesses in real-time—and social media platforms make it easy for you to provide that experience.
Our strategic team from Clear Choice Marketing Group (CCMG) has years of experience handling clients from different industries who need social media exposure to boost their sales and engagement.
If you’re not making social media a fraction of your marketing strategy, now is the time to start!
3. Create Quality Content
Most marketers know that adding quality, well-written material to a website significantly increases audience engagement and improves organic website ranking. The internet is full of information, and people are always looking for more, but they don’t just want any old information; they want information that’s relevant, useful, and easy to understand.
You’ll find that one of the effective techniques to get people excited about your brand is by creating high-quality content that is original, relevant, and useful. This can come in many forms: blogs, videos, infographics, or an e-book or report with valuable insights on a particular topic.
Your objective as a marketer should be to create something good enough but also something significant that gets shared online with other marketers who will share their content based on yours. That’s how you build an audience!
4. Add a Live Chat Element to Your Page
Did you know that most businesses cannot respond fast enough to take advantage of all the available leads?
This is why startups can’t leverage the growth they require in their early phases to maintain stability. Evidence reveals that after five minutes pass without a response to a customer service ticket, your chances of contracting a potential lead fall by ten times.
By delivering exceptional customer care throughout the buyer’s journey, Live Chat can promote repeat purchases and increase conversions. It enables you to give customers the real-time product assistance and information they require, improving their overall experience—something hard to do through email or social media alone.
5. Utilize Trust Indicators
Trust symbols, badges, and seals are a great way to add credibility to your site. They can be used in various manners, but trust cues all have one goal. And that is to give visitors more confidence in your website’s quality and what you offer.
The numbers speak for themselves when it comes to social proof. Consumers are 88% more likely to trust user reviews than personal recommendations, and 92% are more likely to believe non-paid endorsements than conventional forms of promotion.
Reviews, testimonials, and logos of leading companies you have already successfully served would all suffice. In-depth case studies that detail a specific issue you fixed for a client are another option.
Then there’s the visual element of trust indicators, like:
- About Us page – Your company’s values, mission, and how your organization practices those standards in the business
- Contact Details – For customers to know where they can reach out if they need help or support.
- Navigation – User-friendly, uncluttered content
The more trust signals you add to your website, the more credibility, and authenticity you’ll gradually start to acquire.
6. Enhance Page Loading Speed
A website’s load time is critical to its success. A team of researchers found that 40% of consumers will abandon a site if it takes more than 3 seconds to load.
As a result, there is a relationship established between your website’s conversion percentage and the speed at which its pages load. In other words, if a webpage loads slowly, users will likely abandon it without taking the desired action. Moreover, it’s crucial to remember that a faster site will boost your rankings and your conversion rate.
Our dedicated team from Clear Choice Marketing Group (CCMG) understands the ins and outs of your website’s technical networks. Make an informed decision with the expertise of our specialists when selecting website hosting services by weighing your options and selecting the one that can accommodate more user requests at a lower cost.
7. Make Free Trials More Appealing
One of the optimum ways to attract users is by offering a free trial. Free trials are ideal because they allow visitors to try the product before committing to buying your products or services.
The longer a free trial consumer stays with the service, the more likely it is to turn into a paying client. This is where you can capitalize on their demand for your products and gain their loyalty by extending their trial period. Giving the free trial user additional time strengthens your argument for yourself and increases their reliance on the product and the consistency of their experience with it.
8. Create Urgency Using Countdown Timers
We feel driven to purchase something when we believe it is running out. Limited Stock? Buy. Closing time? Buy.
Countdown timers create urgency and excitement among your visitors, increasing your website or in-app store sales. This strategy can also get more signups for a newsletter or email list (which will allow you to communicate with customers).
Additionally, if you have an event—for example, holding a sale or running an online course—you can also use this tool! This is because it makes people feel like they need to act quickly before something ends (and therefore has value).
Startups have a more substantial chance of promoting growth by identifying their target client base, better understanding user demands, personalizing customer service, and tailoring their marketing to particular groups.
Overall, it’s clear that conversion rate optimization is a skill that can be learned. You don’t need to be a wizard to boost your conversion rate—experiment with different approaches and keep track of what works.
We’re Clear Choice Marketing Group (CCMG) —we help businesses like yours reach new heights with our marketing services. If you’re looking for brand awareness, conversions, or customer engagement, we’ve got you covered.