SEO is a game of numbers. The more quality content you have on your website, the higher its search engine ranking will be. Video is one of the optimum ways to get that content fast and boost your SEO campaign simultaneously.
A recent study found that Google prefers video results over text-based queries! So if you want to take your SEO strategy to the next level—without adding a lot of new content—video might be just what you need.
Let’s get to the meat of the matter: How exactly can video content optimize your search engine optimization (SEO) initiatives?
This article will demonstrate how video content can improve your search engine ranking (SERPs). Before we get into the specifics, you need to comprehend why videos are constantly in great demand.
Video is the Future of Content Marketing
The major foundational step for video marketing was set after YouTube was founded in 2005, and the online streaming revolution finally started.
With more than 1 billion videos watched each day, YouTube has become the most well-known search engine in the world. This solo piece of information demonstrates how much internet users enjoy videos.
But what about TikTok? It seems like a pretty new social media platform—and it is! But TikTok is quickly becoming one of the most popular places for people to consume content online. According to data from the said platform, TikTok users spend an average of 35 minutes per day watching videos on the app! So if you want to reach out to an audience that’s already engaged in viewing content online, this is one place where you’ll find them.
Google couldn’t remain silent after seeing all those enormous statistics that were increasing yearly. Video content appears to be more valued and favored by the giant search engine than ever. Videos can be used for everything from understanding your audience and refining marketing strategy to increasing dwell time on your website and building links.
4 Ways Video Can Improve Your SEO Campaign
Video is an excellent way to tell your story and engage with customers, but it can also help boost your website’s search engine rankings.
If you’re still wondering about the benefits of video for SEO, here are some reasons why web content creators should add them to their toolbox:
- Google Loves Videos
An SEO avalanche effect is produced by video. Websites having video content have a higher chance of ranking for difficult-to-rank keywords and displaying prominently in search results. High SERP ranks attract more unique visitors, and relevant video content helps retain visitors on the page long enough for Google to recognize that the website is a strong fit for the given keyword.
Google search engines, therefore, give websites with high-quality video content priority.
- Increased Dwell Time
Google introduced dwell time as the indicator of user engagement on your website. An excellent way to increase dwell time is to create great content.
Your dwell time is one component that influences your SEO campaign’s success. The longer visitors stay on your landing page and your entire website, the higher your engagement rate will be. Your dwell time will grow with excellent organic reach.
Videos also improve user experience and brand perception. A recent study found that 74% of consumers feel more engaged with brands when they view visual media, while 85% say they would rather watch a video than reading text alone when learning about products or services online.
- Video Boosts Your Click-Through Rates (CTR)
Your click-through rate, or the number of people who click on a link in search results, is essential in determining how competent your website will perform. The higher your CTR, the more likely you rank higher and get more traffic.
Video has been proven to boost your click-through rates significantly. Videos are more engaging than other sorts of content for various reasons. One is their capacity to evoke an emotional response in viewers that will capture their interest and spur them to action. A better CTR will follow from the emotional reaction.
- Video Refines Your Link Building
Video content has the potential to not only rank higher in search results but also bring you more traffic from social media. Video-rich content draws at least three times more inbound links than text-only content. That means if you publish a video on your site, it will show up on the first page of Google search results almost immediately. And that can significantly impact your overall site traffic and conversion rates.
Knowing how to promote effectively, you know that the more high-quality inbound or backlinks your website has, the more constant it will appear in search results. Links drive search engine crawlers to you, and inbound links are one of the most critical metrics practiced by Google and other search engines to evaluate the quality of your content.
Video content enhances your website’s authority, reliability, and trustworthiness while helping develop your inbound link profile.
How to Produce High-Performance Video to Optimize Your SEO Strategy
Not all video material will successfully boost your SEO results and give you a better ranking position on search engine results pages (SERPs). To make your videos stand out, you’ll need to tailor them for search engines. Here are some tips:
- Interesting Thumbnails
The thumbnail is the first thing people see when they look at your video on YouTube or another platform, so if you want to attract their attention and make them click on your video, you need to ensure that it’s eye-catching.
- Catchy and Keyword-Based Title
When you include keywords and focus on making a title catchy, you’re communicating to Google that this video has something to offer to what the users are trying to search.
Most internet users are glued to their phone or tablet screens. People are more hyped about watching and sharing relevant video content through their mobile devices. For example, As you scroll through your Facebook timeline, you can easily click on a video and watch it play rather than reading through text and subtext to understand the content you’re looking at.
Adding videos to your website will help improve your SEO ranking, provide value to your online shoppers, and convert more visitors into customers.
Video is a great way to provide added value for your audience by engaging them with the information they need. Viewers watching a video on your site will likely stay longer than if they were reading text copy only. This means you can increase the time spent on each page, which has been shown to improve rankings in some cases (assuming Google ranks pages based on overall quality/time spent).
Videos also allow you to get ranked for additional keywords because there are usually multiple terms associated with each video’s title and description on YouTube (and other video platforms). You may even want to include additional keywords in the body of each text-based article so users can find these along with those mentioned in their videos’ titles or description fields!
In conclusion, a video may be the most powerful tool for SEO. It’s important to note that your videos can help bring visitors to your site, but they won’t do it alone. You need a well-optimized website with great content and a solid social media marketing strategy.
If you’re looking for top-notch strategies to improve your website’s ranking on Google and be involved in digital marketing, we at Clear Choice Marketing Group (CCMG) are your key to success! We’ll show you how to ensure every aspect of your brand is optimized for search, from the content on your website to the keywords in your social media posts.
Let our team of experts show you how much of an impact our services can have on your business! Contact us today for a FREE consultation.