Artificial Intelligence (AI) has integrated in our everyday lives to the point where we sometimes don’t even notice it. It powers from self-driving cars and voice assistants like Google Home and Alexa to home appliances and new medical technologies. How does this affect digital marketers?
Virtual assistants, chatbots, and other AI technologies are gradually altering the digital marketing landscape. While some marketers continue to maintain that robots cannot replace people, others keep up with the latest developments in artificial intelligence (AI) and discover the changes to digital marketing.
In this article, I’ll discuss how artificial intelligence is changing digital marketing today by helping businesses target their customers more effectively through personalized content while predicting which tactics will be most effective with each consumer across multiple channels.
What is Artificial Intelligence (AI)?
Artificial Intelligence (AI) is a type of machine learning that enables computers to think, learn, and make decisions on their own. It’s a branch of computer science that involves creating intelligent machines that can perceive, understand, and act upon the world in much the same way as humans do.
AI works by training an algorithm with lots of data to make predictions about future events based on experience learned from previous patterns in data. This means that AI algorithms learn over time through exposure to millions or billions of examples rather than being explicitly programmed with rules or taught by humans how to do things like recognize speech or images.
Effective Chatbot Marketing
Chatbots make marketing easier to manage, which is why their popularity is anticipated to increase even further. These AI innovations are perfect for handling the early stages of the marketing process, such as gathering contact information and data for a sales call, replying to typical customer care inquiries, or providing guidance on broad technical issues. Before clients are told to contact a real person for assistance, these chatbots help automate interactions with them up to a point.
Chatbots are an effective tool for businesses that want to scale quickly without increasing their workforce by hiring more staff members. This makes them an interesting option if your company is snowballing or looking to expand internationally.
Additionally, since most of this process is automated, you and the company team will be able to perform more marketing duties and close more deals.
To cite an example, established businesses automatically set up frequently asked questions (FAQs) in their Facebook page’s chatbots for consumers to quickly reach out and purchase the services or goods offered without setting up an actual employee. Through this, the businesses’ money and time aren’t compromised.
Increasing Augmented and Virtual Reality Applications
Virtual Reality (VR) is a technology that enables us to experience and interact with a virtual environment, which can be either immersive or non-immersive. In addition to gaming and entertainment, technology has been tapped for marketing purposes.
Virtual Reality has been described as the future of marketing – one in which consumers will be able to interact with brands in more personal ways than ever before via their social media channels and smartphones.
Because AR and VR immerse users into a simulated world, it gives them an opportunity to feel like they are somewhere else; this creates an emotional response that can help drive brand loyalty and engagement with your product or service further than any other medium out there today.
People are getting busier daily, and this scheme hooks people into trying out products without spending hours and hours in brick-and-mortar. One click and a few drags of the item they are trying to purchase gives the consumers a taste of Reality in the comfort of their homes or wherever they may be.
IKEA, the well-known Swedish furniture retailer, recently unveiled IKEA Place, an app that lets users digitally arrange the furniture inside or outside their homes. IKEA Place, developed in partnership with Apple, reportedly measures goods in actual environments with 98% accuracy.
Customers may visually arrange prospective purchases around their homes before making a trip to their neighborhood IKEA store to ensure that the desired products look perfect.
Widely-Used Voice Search Optimization
One of the most critical implications of voice search optimization is that it can help you drive traffic to your website. Voice search is multiplying and is much more natural than typing. When people are searching on their phones, they tend to use voice commands because they’re on the go, at a desk or in bed, etc., and in turn, they may not want to use their phone and type out something that takes time but could be done faster by talking into a microphone or using a keyboard with one hand (or both).
With Google’s latest update to its search algorithm, voice search optimization has become even more critical. The update favors websites that have been optimized for voice search, and as a result, businesses must optimize their sites for this type of search.
In effect, using keywords in your content will help you rank higher, as eCommerce sites like Amazon have already begun incorporating them into their searches so that customers can easily find products. This means that if someone types “toys” or “electronic toys” into Google Search and then clicks through, the results will show toys from various websites that have optimized their site for eCommerce purposes—and maybe even yours!
The bottom line? Optimizing your website for voice searches is critical in today’s digital marketing landscape because it will help you attract new customers and consistently drive traffic back toward your site.
Advanced Visual Search Optimization
Visual search optimization is a new way of using AI to improve conversion rates. With graphic search optimization, you can use an image as a keyword. This makes it simpler for users to discover what they’re looking for and improves search engine optimization (SEO).
Visual search optimization is also essential for SEO (search engine optimization). It helps ensure that your content is found by potential customers who are looking for specific products or services online. When your website contains relevant images of the keywords being searched for by users, Google will rank you higher than other webpages that don’t control as many relevant images in their content pages.
In marketing terms, you can create an ad campaign for each product or service that uses the item in question as its keyword. So if you sell shoes on your website or through social media and shopping channels like Amazon and Facebook, you could advertise with images of shoes as well as text-based ads that mention specific styles and colors.
Influential Personalized Marketing
Personalized marketing is the most effective way to reach your customers. Even though personalized marketing can be done in many ways, from email and social media to search engine optimization (SEO), it’s not just about tailoring content to a customer’s interests. Instead, it should be about getting as close as possible to knowing precisely what they want so you can deliver it to them at just the right time. That way, you’ll see a positive ROI on your investment and increase customer satisfaction, ultimately leading to more sales.
Digital marketing is changing with the times, and artificial intelligence will play an essential role in its future. Technology has already revolutionized many industries, and it’s time for digital marketing to do the same.
It’s hard to argue against the benefits of utilizing artificial intelligence in digital marketing. With the increased accessibility of new technology, marketing companies may now employ them to enhance their tactics by:
- Handling technical procedures like email and social media posting, appointments, and emails.
- Obtaining and utilizing client data to discover their behavior patterns and provide forecasts based on current behavior.
- Analyzing extensive data to find trends and patterns to streamline marketing strategy and campaigns.
With the speed of technology advancing and changing, marketers need to keep up with how AI will impact their industry. It can sometimes be overwhelming, but by keeping an open mind and being aware of what’s coming next regarding technology trends, you can prepare yourself for success!